A mood board for AW25 knitwear

AW25 Mood: A Season of Colour, Texture & Emotion

Posted by Caroline Teakle on

This season, AW25 is a celebration of colour, texture, and emotion—a collection designed to evoke joy, warmth, and freedom. It’s about the thrill of a bright, joyful day, the spring in your step, and the comfort of feeling safe and embraced.

At Maxted, our knitwear is always inspired by the great outdoors—the crisp air, open landscapes, and an effortless sense of movement. This season, we’ve taken that connection and infused it into every piece, crafting a collection that feels light, easy, and free yet undeniably powerful.

A Play on Texture

Texture is at the heart of AW25, bringing depth and personality to every knit. We’ve explored a mix of:

  • Oversized, slouchy cable knits—perfect for wrapping up in warmth and nostalgia.
  • Fair Isle patterns—a nod to heritage craftsmanship, reimagined in fresh, modern colourways.
  • Twisting textures and nepped yarns—adding dimension and an artisanal touch.
  • Brushed finishes—soft to the touch, evoking the coziness of a familiar hug.

Each piece tells a story crafted to be worn, lived in, and loved.

The Energy of Colour

Colour plays a leading role this season, bringing both vitality and strength. We’ve embraced punchy brights, bold enough to command attention yet balanced with rich, tonal dressing for effortless layering. It’s a season of contrast—where playful energy meets quiet confidence.

This isn’t just knitwear; it’s a feeling—the rush of fresh air against your skin, the freedom to move, and the strength to stand out. AW25 is a reminder that clothing should do more than keep you warm—it should inspire, empower, and uplift.

Discover the season. Feel the mood. AW25 is here.

If you'd like to delve further into our AW2025 collection, we have a range of articles:

 

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